Algorand will assist FIFA in developing its digital strategy, including an official blockchain-supported wallet solution.
Algorand is a pure proof-of-stake blockchain that prioritizes scalability and efficiency.
Crypto.com, another blockchain firm and cryptocurrency exchange, is one of the official sponsors of the Qatar World Cup.
This is the first U.S.-based sponsor of the soccer World Cup since 2011, after FIFA’s decade of corruption-related investigations by the U.S.
The Men’s World Cup is one of the largest sporting events in the world, with more than 1.1 billion people tuning in at one point for the 2018 final.
Algorand’s price jumped over 6% overnight in Asia, and was trading at US$0.616.