The food delivery giant partnered with the Hangzhou Municipal Bureau of Commerce to promote local food and culture.
Users can claim the NFTs by uploading a series of original photos of traditional Hangzhou dishes.
Ele.me’s NFTs are non-transferable, a measure implemented to abide by China’s banking and finance self-regulatory bodies’ demands.
Ele.me and Meituan have a duopoly on China’s food delivery industry.
Meituan, partially owned by Alibaba rival Tencent, has not issued its own NFTs.