Crypto exchange platform Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase the awareness for Web3. The influencer would act as a global brand ambassador for the exchange, helping debunk myths surrounding the crypto and blockchain space.
Lame rose to fame on TikTok gaining 142 million followers with his videos calling out do-it-yourself content creators that make things too complicated. He provides comical life hacks that make things much simpler while doing his popular move of putting both his palms up.
Lame will be creating content that clears up misconceptions around Web3. According to James Rothwell, an executive at Binance, Lame will bring relatability as Web3 adoption scales. Rothwell explained that:
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
In a statement, the Tiktoker said that he has been curious about Web3 for a while. According to Lame, the partnership with Binance "aligns perfectly" with what he normally does which is making complicated things easier and more fun. “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” he said.
Apart from creating content around Web3 and clearing up the myths, the TikTok star will also be creating nonfungible token (NFT) collections with Binance, with the goal of enhancing engagement with his fans.
The onboarding of the TikTok star into Binance follows the firm’s efforts to work with big celebrities. Last week, Binance also partnered with football star Cristiano Ronaldo to introduce his fans into the Web3 space through NFTs.