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China’s First Metaverse Culture Laboratory Was Officially Established To Enable The Metaverse
On the occasion of the 20th anniversary of the founding of the School of Journalism and Communication, Tsinghua University, Laboratory of the School of Journalism and Communication, Tsinghua University, hereinafter referred to as the Metaverse Culture Laboratory, was officially established.
Himanshu S.
6:58 18th Apr, 2022
Metaverse

Xiang Botao, Deputy Secretary of the Party Committee of Tsinghua University, Hu Yu, Secretary of the Party Committee of the School of Journalism and Communication, Tsinghua University, and Tong Zhilei, Chairman and President of China Online Group, attended the event. The unveiling ceremony was hosted by robots and virtual anchors, adding the attributes of the on-site Metaverse.

Xiang Botao, Deputy Secretary of the Party Committee of Tsinghua University, and Tong Zhilei, Chairman and President of Chinese Online Group jointly unveiled the Metaverse Culture Laboratory.

Xiang Botao (left), Deputy Secretary of the Party Committee of Tsinghua University, Tong Zhilei (right), Chairman and President of Chinese Online Group

Professor Hu Yu, Secretary of the Party Committee of the School of Journalism and Communication of Tsinghua University and Director of the Management Committee of the Metaverse Culture Laboratory of the School of Journalism and Communication of Tsinghua University, congratulated the establishment of the laboratory and hoped that the laboratory jointly established by the two parties will give full play to the scientific research, technology and talents of both schools and enterprises. and industry advantages, discuss deep-seated issues, and form leading ideas. Professor Zhu Xufeng, Executive Dean of the School of Public Administration of Tsinghua University, delivered a speech at the scene, expressing his deep concern for the development and governance of the Metaverse, and hoped that the laboratory would become an effective platform for cross-border research in the field of the Metaverse.Professor Jin Jianbin, Director of the Academic Committee of the School of Journalism and Communication, Tsinghua University, delivered a speech. He believed that the establishment of the laboratory is of positive significance to promote the development of journalism and communication disciplines. .

The Metaverse Culture Laboratory of the School of Journalism and Communication of Tsinghua University is supported and constructed by Chinese Online. In the future, the laboratory will carry out research in the future media technology development, Metaverse cultural and creative, Metaverse index, virtual digital human index and other Metaverse fields by combining industry, academia and research, and strive to build the laboratory into a forward-looking, domestic industry. A Metaverse scientific research institution with both theoretical pioneering and R&D innovation.

Professor Shen Yang, a professor at the School of Journalism and Communication of Tsinghua University and director of the Metaverse Culture Laboratory, said that the Metaverse Culture Laboratory is not only the first Metaverse laboratory established in domestic universities, but also the first domestic Metaverse experiment with cultural attributes. Room, we are confident to push the Metaverse Culture Lab to the world-class.

It is reported that the team from the School of Journalism and Communication of Tsinghua University, led by Professor Shenyang, has made pioneering academic contributions in the field of Metaverse, and released the first research report on the development of the Metaverse in the global academic world. The three Metaverse research groups of symbiotic intelligence and contract intelligence have won more than 20 awards in AI global and national competitions in the past three years, and are also one of the few teams that can simultaneously conduct research on the combination of virtual and high-level humanoid robots.

Tong Zhilei, Chairman and President of Chinese Online Group and Co-Director of the Management Committee of the Metaverse Culture Laboratory of Tsinghua School of Journalism, said that Chinese Online will continue to fully embrace the Metaverse, and carry out the combination of production and research with Tsinghua University to promote the continuous innovation of the Metaverse content field. It will bring more collision of views and inspiration to the development of China’s digital economy.

With the platform advantages of 5 million digital content resources, 4.3 million original resident writers, and more than 600 contracted copyright agencies, Chinese Online, which has fully entered the Metaverse, is becoming one of the most important players in the domestic Metaverse field. Since last year, Chinese Online has accelerated its layout in the Metaverse field, established Metaverse landing companies in Hangzhou and Hainan respectively, and developed technologies and application scenarios such as digital virtual human and virtual-real combination based on the content IP field, and also takes Changan Chain as the bottom layer. Build a consortium chain ecosystem and develop a blockchain certification platform. The first Global Metaverse Essay Contest organized recently has over 10,000 submissions, setting off a wave of Metaverse content incubation in the industry.

Industry insiders believe that the establishment of the Metaverse Culture Laboratory will further open up the entire value chain of scientific and technological achievements, provide content support and reference for accelerating the industrial layout, and ultimately empower the vigorous development of emerging industries in the Metaverse.

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