Lorenzo Riva, the artist director of the luxury fashion brand Balenciaga during the 1980s, launched a much anticipated Cristóbal Balenciaga: To the Moon nonfungible token (NFT) collection on Thursday. The NFT collection comprises 8,300 original, never-before-seen designs from Cristóbal Balenciaga, himself.
Cristóbal had humble beginnings as a local tailor’s apprentice and eventually rose to prominence in the fashion industry as a pioneer of novel garment shapes. These fashions, such as the sack dress and the cocoon coat, changed the course of women’s fashion in the 1950s.
During the 1980s, Lorenzo Riva served as the artistic director of Balenciaga and received the original designs created by Cristóbal. Cointelegraph created the art collection and collaborated with Art Vein, a fine art NFT platform, Animal Concerts, a metaverse entertainment company and Crypto.com NFT to bring this fashionable digital NFT collection to life.
There are a total of 10,000 unique pieces of fashion history up for grabs, and the team has doubled down on rewards and gifts to make it a memorable experience. NFT minters would be eligible for designer gear, gift cards to high-end designer brands and even drawings by Cristóbal that are 70 years old.
The project team has highlighted 50 unique and one-of-a-kind haute couture Balenciaga NFTs, which are the rarest in the collection. These rare NFTs offer high-end redeemable and unparalleled functionality. For example, the following video of Lorenzo talking about the drawings will be given away as redeemable.