Daler Mehendi, the famed Punjabi pop singer, purchases Balle Balle Land (BBL) in the Metaverse for an unknown amount. This venue will feature Punjabi concerts, festivals, and movie-related activities, as well as being India's first property acquisition on Metaverse.
The land, which was inaugurated on Holi, also has a store that sells merchandise and royal products as both NFTs and physical goods delivered to your house. BBL will hold a variety of events as well as their concert bus, and the property will be adorned with a massive golden monument of renowned singer Daler Mehndi.
Gametronics, a Hyderabad-based gaming firm, created the concept, and Daler Mehndi previously played at a virtual concert dubbed PartyNite Metaverse.
"We have had a fabulous association with Daler Ji. We want to continue this relationship, and Balle Balle land is a move in that direction. We want to grow a community of musicians and integrate as much as possible with the physical world. It is an ever-expanding space and there is a huge scope for innovation," stated Rajat Ojha, developer of PartyNite, Metaverse.
A stunning, larger-than-life environment of a dome covering the Balle Balle land is pierced by laser beams from drones against the soundtrack of high-octane dhol and tasha music. The singer's Avatar emerged, greeting passengers and handing out passports as NFTs. Following the meet and greet, a colourful spectacle of a concert was released, with Daler Mehndi performing.
"I went with an open mind on PartyNite Metaverse, and it was a very rewarding experience. Audiences have moved online, and I believe it is going to stay. The physical world has its own charm, but with the metaverse, the sky’s the limit. I really enjoyed performing on PartyNite and I wanted a permanent presence, and hence created Balle Balle Land," stated Daler Mehendi.