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Decathlon Launches NFT Sneakers For Street Football Fans
Waves were made in the NFT space today with the release of Decathlon’s first NFT collection, Kipsta Barrio. Partnered with football world champion Sean Garnier, the Kipsta collection features 2,008 new sneaker editions specially designed by Garnier, which pays tribute to his remarkable career.
Himanshu S.
5:32 27th Apr, 2022
NFTs

Each shoe, with its own NFT counterpart in the form of a “Golden Ticket,” grants the holder access to deluxe football experiences with the world champion. As a freestyle soccer star, Garnier looks to better equip his footballing aficionados with premier soccer shoes without sacrificing style.

“For Decathlon, the Kipsta Barrio project is the first step in the world of Blockchain and NFT. We therefore wanted to surround ourselves with partners who are references in their universe. We hope that this collaboration with Séan Garnier will call for many others and we can’t wait for the public to adopt this new pair,” – Valentin Auvinet, NFT leader at Decathlon.

Decathlon joins a list of some of the most recognizable brands & sports organizations using Tezo’s eco-friendly blockchain solutions to build their vision without leaving a significant footprint. In addition, formula 1 racing teams such as McLaren and Redbull look to Tezos for building fan engagement. As we advance, Decathlon hopes to utilize Tezos power as they push their first collection to the masses in the hopes of gathering traction.

Decathlon has been recognized for years for its innovation. We are happy to see they are deploying their first NFT on Tezos. And who better than freestyle soccer world champion Séan Garnier to symbolize this project!” – Hadrien Zerah, Managing Director at Nomadic Labs.

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