The move comes alongside Sun Life Hong Kong’s new branding campaign, Change into a Happier You.
“We will launch an exclusive NFT collection themed around ‘130th anniversary’ and ‘Hong Kong’ that will be co-created with Yobe, a local illustrator,” said Chris Fung (pictured above left), chief client and marketing officer of Sun Life Hong Kong. “The design of the digital artworks will feature various aspects of living showcasing local culture and traditions. This series of digital collectibles marks our first step in entering the metaverse. In addition, we plan to include a number of different elements in the NFTs so as to create more exciting experience for our clients. We will also continue to integrate more online and offline interactions striving to take our innovation advancement to the next level.”
The NFT campaign runs until Sept. 30, when the top 130 clients who pay the highest amount of annualized first year premium and the top 130 advisors with the best performance will each receive a limited-edition Sun Life Hong Kong NFT for free. Clients who hold the NFTs can receive a premium rebate of up to HK$1,300 (SG$233) for their next purchase. Sun Life Hong Kong will also give away NFTs to 130 selected staff.
“Digital innovation creates new possibilities and changes our lives in often unexpected ways, and we always strive to stay ahead by enhancing the experience journey of our clients and advisors using digital technology,” said Clarent Lam (pictured above right), CEO of Sun Life Hong Kong. “2022 marks the 130th anniversary of Sun Life Hong Kong. We are thrilled to celebrate our special moment and share our joy with our stakeholders through the creation of this NFT collection.”