The brand is a result of the artistic visions of two artists, one from the world of beauty, Jo Baker, and one from music, Grace Gaustad. Together, they are creating digital makeup looks that can be worn, collected, traded and sold in the metaverse.
BAKEUP is a digital-first brand that pushes the boundaries of self-expression and beauty. Its vision is to bring new perspective to beauty, designed to exist in multiple realities. Its first limited-edition product, the Disco Veil eye embellishments, is set to be released as an NFT, an AR wearable filter on Snapchat and Instagram, as well as a physical product.
Grace Gaustad & Jo Baker collaboration
More than just a musical artist, Grace uses makeup as a form of self-expression. After giving makeup artist Jo Baker a lookbook with her own music-inspired makeup ideas, Grace worked with Jo to bring her vision to life. As a result of this creative collaboration, the two embarked on a storytelling journey, powered by makeup and music. Jo Baker and Grace Gaustad will be launching the fruits of their collaboration this Fall.