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Liverpool Consider Huge £70M Crypto Shirt Sponsor Deal
Liverpool are considering a deal that would make them the first Premier League club to have their main shirt sponsor as a cryptocurrency firm, according to reports.
Muskaan T.
9:41 25th Apr, 2022

Their £40m-a-year deal with Standard Chartered is set to expire at the end of the season after being the club’s main shirt sponsor since 2010.

The company is now thinking about ‘channelling its resources elsewhere’ with Liverpool now looking for a deal worth more than £40m a season.

And now The Athletic journalist David Ornstein has an update an insists that ‘discussions are continuing about extending their partnership’ but that the Reds are ‘also talking to firms from sectors including electronics, media and tourism’.

Some of those include ‘companies from the cryptocurrency sector’ with Liverpool talking to ‘a crypto exchange firm — a platform to buy and sell digital currency — and a blockchain platform (a decentralised computer network that underpins cryptocurrencies).’

They wouldn’t be the first Premier League club to sign a deal with a cryptocurrency firm but they would be the first to sign one as their main shirt sponsor, something that is likely to be a controversial move.

The Merseysiders are ‘desperate to financially compete with other elite clubs and maximise their commercial deals’ with a potential agreement ‘expected to bring in more than £70 million over two seasons’.

Ornstein goes on to explain why a deal would be controversial, he adds: ‘There are a lot of environmental concerns about blockchains, which require vast computing power to operate, and the sector is largely unregulated and is closely associated with financial speculation.

‘Cryptocurrency can be bought and sold on exchanges for financial gains or losses, potentially exposing fans to risk.’

Meanwhile, Jurgen Klopp’s substitutions in Liverpool’s 2-0 win over Everton on Sunday helped the Reds get a result as they kept pace with leaders Manchester City.

Luis Diaz and Divock Origi changed the game when they entered the field in the Merseyside derby with the latter having a hand in Andy Robertson’s opening goal before scoring Liverpool’s second goal.

“The situation in the table is clear for us, it’s not news, but if you want to win the game you have to change things,” said Klopp.

We tried to adapt the game as well in the protection, Anthony (Gordon) was on his bike a couple of times, we cannot leave Joel constantly there alone, it makes no sense.

“We told Trent (Alexander-Arnold) to play from a little bit deeper and we wanted Fab (Fabinho) on that side as well, so we knew where the threat was coming from and still couldn’t always defend it in the first place.

“In football if you don’t take risks you cannot win a football game. It was obviously easy to improve from the first half and we did, that’s why it was all good.”


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