As the first global transport operator to join The Sandbox metaverse, the Corporation plans to build a railway-focused virtual space to create unique, fun and immersive experiences through gamification with the aim of taking customer experiences to a new arena and engaging creators to build this new community platform together.
The Corporation has seized the opportunity of the megatrend of Web3 and the metaverse and acquired a plot of land at the Sandbox metaverse to further interact with its customers, in particular with the young generation. An immersive virtual station will be built on a plot of land of The Sandbox metaverse.
There may also be a railway museum to showcase the moments that MTR intersects with the communities and cultures of Hong Kong. Meanwhile, the Corporation will explore making use of the virtual environment to facilitate STEM education.