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Nissan & Toyota Roll Into Metaverse With Virtual Experiences
Toyota and Nissan have entered the metaverse with a virtual showroom and office spaces.
Kabir V.
12:30 22nd Apr, 2022

Nissan has created a virtual reality (VR) version of its Nissan Crossing gallery in Tokyo's upscale Ginza district using a platform from US startup VRChat.

The VR space highlights the new Ariya electric vehicle. Selected visitors can join a virtual world tour. The showroom can host vehicle launches and other events.

Toyota has a metaverse-style virtual workspace for some departments and subsidiaries. Avatar employees walk around the office environment, participate in meetings and chat with each other.

At the parent company, the virtual workplace is being used by the technical development and human resources teams and could expand further.

“ With more people working from home because of the coronavirus, we are providing young employees and others with communication options within the company,” said a representative.

Outside Japan, German automaker Volkswagen and the Mercedes-Benz Group are also already making use of metaverse technology.


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