"We were impressed by the energy and diversity of the Ogilvy South Africa team. The ideas brought forward really landed a human-lead message and showed a deep understanding of both our brand and our consumers," says Marius Reitz, general manager for Africa at Luno.
"We are excited to partner with LUNO — not only because of the interesting and rapidly changing sector it represents but to create an impact for millions of South Africans in tomorrow's new money world," says Vicki Buys, managing director of Ogilvy South Africa's Cape Town office.
"We're looking forward to working with LUNO and helping to bring their mission of putting the power of cryptocurrency in everyone’s hands to life," concludes Buys.
The crypto market globally is currently valued by Money.com at nearly USD$2.1-trillion and, in South Africa, this potential sits largely untapped, according to the duo.
Although recent reports by BusinessTech report that 15-25% of South African adults claim to own crypto, the current amount invested is low. This is indicative that the bulk of South African crypto investors are experimenting without yet making a significant financial commitment.