The metaverse, popularly known as virtual reality, has attracted the attention of a growing number of household personalities and brands in recent weeks and months.

Victoria’s Secret, an American lingerie and beauty brand famed for its high-visibility marketing and branding, is the latest company to take its initial steps into the metaverse.

In a series of tweets on February 13, trademark attorney Michael Kondoudis disclosed that Victoria’s Secret had filed four applications for digital collectibles and media developed using blockchain technology, as well as online clothes and media for usage in virtual worlds.

“Victoria’s Secret is coming to the Metaverse! New trademark applications filed on Feb. 8 indicate @VictoriasSecret plans to offer digital collectibles and media created with blockchain tech and online clothing and media for use in “virtual environments,” the lawyer tweeted.

The trademarks imply that Victoria’s Secret plans to engage in the metaverse by selling virtual products and services in online and virtual environments.

Source: Finbold