“We believe it has the potential to deeply engage with consumers and enhance their digital experience.”
Vodafone Idea (Vi) is evaluating opportunities on the Metaverse to enhance customer experience, a senior executive said, as the telecom operator tries to stem user drift and pushes to regain subscriber market share.
Vi is “keenly following this emerging technology to see how it evolves,” said Avneesh Khosla, chief marketing officer, Vodafone Idea. “We believe it has the potential to deeply engage with consumers and enhance their digital experience.”
Metaverse will enable deep engagement in genres such as gaming, entertainment, retail, education, e-commerce, and social networking, he added.
However, Khosla pointed out that to enable immersive experiences, it was “imperative” that the devices ecosystem achieve scale and economies quickly to reach critical mass.